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The Ultimate Guide to Wedding Photography Keyword Research

Aaron Cote
Aaron Cote

Founder & Chief Strategist of Pics and Clicks. With over a decade of experience in marketing and over 5 in SEO, Aaron has generated $10M+ in revenue for his clients. While the digital marketing world has lots of shortcuts, Aaron prides himself in remaining ethical and only pursuing marketing tactics that are fully above reproach.


Table of Contents

Keyword research is a critical part of Search Engine Optimization (SEO) that can help you improve your wedding photography website’s visibility on search engines. By understanding the right keywords, you can optimize your website for the phrases your potential clients are searching for. In this article, we’ll provide you with the ultimate guide to wedding photography keyword research.

Understanding Wedding Photography Keywords

Wedding photography keywords are words and phrases that potential clients use to search for wedding photography services online. These keywords can include broad terms such as “wedding photographer” or more specific phrases such as “outdoor wedding photographer in Boston.”


Choosing Relevant Keywords

The first step in keyword research is to select relevant keywords for your wedding photography business. Consider your target audience, geographic location, and the type of photography services you offer. Use tools like Ubersuggest (FREE) Google Keyword Planner, SEMrush, and Ahrefs to identify keywords that potential clients use to search for wedding photography services.s


Analyzing Competitor Keywords

Analyzing your competitors’ keywords can help you identify popular phrases that you may have missed in your initial keyword research. Most keyword research tools contain features that allow you to identify the keywords your competitors are using on their websites.


Organizing Your Keywords

Organizing your keywords is crucial to optimize your website for search engines. Group your keywords into relevant categories keeping in mind you may want to create pages or blog posts that target those keywords. You may also consider using long-tail keywords that have lower competition but are more specific to attract higher qualified website visitors.

Implementing Keywords on Your Website

After identifying your relevant keywords, it’s time to implement them into your website. Sometimes it’s a matter of creating new content, but other times you’ll have to create new content altogether. The rule of thumb is that a page should have one primary keyword. If that keyword is “best wedding venues in Boston”, then make sure that that’s what you’re focusing most of the content around. It may rank for other smaller keywords, but those are not the main focus of the page. 

Sometimes you can incorporate keywords into existing content by rewriting it and incorporating more relevant content to your target keyword. Make sure you don’t overdo it, because if you use your keyword too much it will actually hurt your SEO. It’s called keyword stuffing and it’s one of the worst things you can do to your website in 2023. Make sure that your title, description, header tags, and URL all make sense for your ideal reader. Google is continually putting the reader first, so if the content makes sense to whoever is reading it, Google will be able to tell and rank your content appropriately.

Final Thoughts

Keyword research is a crucial aspect of SEO that can help you optimize your wedding photography website for the right phrases and attract potential clients. By understanding wedding photography keywords, choosing relevant phrases, analyzing your competitors’ keywords, organizing your keywords, and implementing them on your website, you can improve your online visibility and attract more clients to your business. If you need assistance with keyword research for your wedding photography website, contact Pics and Clicks, your trusted SEO consultancy for wedding photographers.

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