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The Ultimate SEO Guide for Wedding Photographers

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While listing your wedding photography business on wedding vendor directory websites like The Knot and Wedding Wire may seem like the logical thing to do to get new business, we are here to tell you that’s not always the case. On those platforms, they allow all vendors to pay for premium placements. That means that whoever pays the most money shows up first. That’s not very fair. We recommend all wedding photographers have profiles on the wedding vendor directory websites, but focusing on SEO (search engine optimization) for your website provides a much more valuable stream of new clients. Another advantage of search engine optimization is that when you stop paying for it, you don’t lose any of your results. If you get to the first position for your Target keywords, and decide that you want to cut back your SEO budget, you can!

 

Statistics show that most searchers don’t make it to the second page of search results. They’re mostly engaging on the first page, more specifically the first three results. The image above shows the average click distribution. It is important to note though, for wedding photographer keywords, most searchers will keep looking until they find a good photographer. This means that even if you’re on the second or third page of Google that there is a chance that you may be found. However, ranking higher almost directly correlates to getting more people to your website; essentially more potential clients. Quick sidenote – most site visitors who find you organically (SEO) are typically more qualified and are going to be a more ideal client.

To help you understand why SEO is so important for promoting your wedding photography services, we have created an SEO glossary, provided a few SEO tips, and answered some SEO questions we often hear from our clients.

SEO Glossary

This SEO glossary should help you understand some of the terms and phrases you may have heard but aren’t sure exactly what they mean. Successful SEO strategies are rooted in a general understanding of what terms mean what, so yes it is important to try familiarizing yourself with some of these terms.

Keywords

Keywords are the search terms that people use to find websites. 

Example: “dallas wedding photographers”

Backlinks

A backlink is a link from another webpage to yours. Search engines look at these to help determine the legitimacy of a website. Backlinks are like “street cred”. It’s important to mention that Google Search is prioritizing quality links over spammy (easy-to-buy) backlinks. Prioritize quality over quantity.

Example: SEO is a great method of getting new site visitors. 

Inbound Links

A backlink originating on someone else’s website linking back to yours.

Outbound Links (External Links)

A backlink originating on your website linking back to someone else’s. Typically used to provide resources to site visitors.

Internal Links

An internal link is different than an inbound link. It is a link from one page on your website to another page on your website.

Broken Links

A broken link isn’t a type of link per se, but a status of link. If a link is broken, it means that the page that the link was linking to is no longer visible or has moved and there’s no appropriate redirect. Broken links are bad.

Alt Text

Because Google can’t reliably understand what each image is of (yet), they have a feature called alt text. It can be added to an image to help explain what the image is of. Most of the time search engines will be the only things to see at, but visually impaired visitors will most likely find it as well via screen readers. Very important.

Example: 

Google My Business

 

This is an example of Google My Business profile (actually my wedding venue’s Google My Business haha). It is a crucial component for service-based businesses. It is free to create, and gives your business more opportunities for potential customers to find it.

You can create a Google My Business profile by heading here: https://www.google.com/business/

Local Citations

A local citation is anywhere online that mentions your company’s information, such as business directories or places like The Knot. This may seem complex, but they are essentially just backlinks that contain Name Address Phone number (NAP) information.

Meta Title

This is the heading that displays on a Search Engine Results Page. It’s interesting to note that if the title tags are too long or irrelevant to the focus keyword, that Google has started dynamically rewriting your title tags for you. Crazy, right?! The specified title tag that is added to each page, is an important ranking factor whether or not it is being displayed by search engines. They read and understand it in order to better understand what your page is about.

A screenshot of an example meta title and meta description on a search engine results page.

Meta Description

This is the description that displays on a Search Engine Results Page. This is typically a couple-sentence blurb describing your page. Similar to above, Google has started rewriting some meta descriptions when it feels that’s necessary. 

H1, H2, and H3 Tags

H1 tags are for your webpage title, while H2 and H3 tags are subheadings. Keywords in your title and headings can help your SEO ranking.

 

These are heading tags. 

H1 = Most important. Usually the biggest. Should only be one per page.

H2 = You guessed it, the second most important heading tag. These are typically subheadings and multiple should exist per page.

H3 – H6 = The higher the number behind the H, the lower importance it has. 

 

Example: 

SSL Certificate

SSL (Secure Sockets Layer) certificates help your site rank higher for SEO because they ensure visitors have a secure connection, thus making your site more trustworthy. 

Example: 

Wedding Photographer SEO Tips

We must mention that there’s no one-size-fits-all SEO solution that everybody can use to see the same results. However, there are quite a few different techniques and strategies that we recommend to most of our clients after doing in-depth audits. Here are some!

1. Make Sure Your Website Loads Fast

When you’re creating your site, you should think about all the cities and communities around you that you’re willing to travel to for your photography gigs. 

 

Then, use related keywords within your site. For instance, when people are looking for, “wedding photographers near me,” “wedding photographers in X,” or “X wedding photographers,” you’ll rise toward the top in search engine results. Just be sure that the keywords fit into the natural flow of the text on your website because keyword stuffing can sound too spammy and will be punished with poor rankings. 

2. Ensure Your Website Is Locally Relevant

When you’re creating your site, you should think about all the cities and communities around you that you’re willing to travel to for your photography gigs. 

 

Then, use related keywords within your site. Some relevant keyword examples that ideal customers are looking for would be  “wedding photographers near me,” “wedding photographers in X,” or “X wedding photographers”. Just be sure that the keywords fit into the natural flow of the text on your website because keyword stuffing can sound too spammy and will be punished with poor rankings. 

3. Add Images Regularly

Your wedding photography website should include fresh content regularly. Adding new images lets Google know that your site is active. Add some of the best photographs from each wedding and constantly curate your collection. 

 

Not only does Google like new images, but future brides and grooms returning to your site may be inspired to ultimately choose you to capture their wedding day when you continually post new photos.  

4. Respond to Reviews on Google

Thanking clients for positive reviews and responding to negative feedback from reviews lets search engines and potential customers know you’re responsive and active. SEO for wedding photographers isn’t all about checking all the boxes on your website and hoping for the best. It’s about being good at what you do, being loved by the community, and being respected.

 

Responding to Google reviews also lets potential clients see your dedication and willingness to work with them to get everything just right for their special day.

5. Set Up Google Analytics and Google Search Console

Setting up these free tools is very important. It’s important because it gives unique data and insight into how the SEO campaign is performing and what’s working/not working.

You can learn more about setting up Google Analytics here: https://support.google.com/analytics/answer/9304153?hl=en

You can learn more about setting up Google Search Console here: https://developers.google.com/search/docs/monitor-debug/search-console-start

Having these data streams set up allows you (whether it be now or in the future) to understand search rankings and search intent to help dynamically modify SEO strategies and campaigns. 

Frequently Asked Questions

We’ve covered many of the basics related to SEO education for wedding photographers. Hopefully, the answers to these FAQs may help shed some light on questions you may have. If you still have any questions whatsoever, feel free to contact us and we’ll get them answered quickly for you.

What are the best SEO tools for photographers?

There isn’t one “best” SEO tool since each one has different purposes and advantages. However, here are some of our favorites that help analyze and improve your SEO content in various ways:

 

What is the best first step for wedding photographer SEO?

The first step toward generating more wedding photography bookings is to launch your own wedding photography website. Once your website is up and running, you can start working on your SEO.

How many images should be on a website?

There is no specific number of images that you should have on your website. After all, the more photos potential clients see, the more likely they are to book your services. However, it is essential that having a lot on your site doesn’t slow down how quickly your pages load. 

Should I use EXIF location data on my images to help with SEO?

EXIF (Exchangeable Image File Format) tags your images with a location. However, having EXIF on your wedding photos won’t help with SEO. 

Should I do SEO myself or hire an agency?

It’s a tricky question because there’s no one definitive answer. If you have some free time, you could learn some SEO basics and start generating some traffic yourself. However, don’t be surprised if it gets discouraging not seeing results. There are lots of intricacies and nuances within search engine optimization and it is constantly changing. We would like to say that hiring professionals is the best answer, but that’s very biased. A lot of the tips and information above are helpful first steps for you to start doing SEO on your own. If you reach out to us and are interested in search engine optimization, we will be 100% transparent with you and let you know whether or not it makes more sense for you to hire a pro or bootstrap it. If we don’t put the effort into each potential partnership to make sure that it’s mutually beneficial, then we are failing at the most rudimentary level. We’re on your side. Don’t forget that. 

Do I Need to Write Blog Posts?

Relevant blog posts aren’t the single key to successful SEO for photographers, but are very helpful for establishing topical authority. This is just a fancy way or telling search engines that you know, understand, and are good at photography. So, yes. If you have the bandwidth, create some relevant blog posts. Are they worth stretching yourself thin over? Not necessarily.

Can I Have Too Much Information on a Page?

Of course you can. If your competitors have about 800 to 1,200 words on average, it may not make sense to have a 3,000 word wall of text. You need to look at what your competitors are doing and see what’s important and worth mentioning. Are they talking about their wedding photography packages? What’s their selling point? Are they affordable wedding photographers? Do they focus on a single niche? Do they have a unique style? Do they ask for shoot lists? Do they up-charge for a second shooter? Circling back to not going way over the top information-wise, it’s important to make sure you’re being concise. Soon-to-be-newlyweds aren’t looking for your life story. They’re looking for a great wedding photographer with rates they can afford, a style they like, and somebody they can trust to do a good job. 

In an effort to give the most comprehensive SEO guide for wedding photographers, I do get granular and in-depth, but only because it helps provide additional value to you – the reader. On the homepage for example, you’ll notice that it’s short, sweet, and to the point because that’s exactly what people are expecting to see on the homepage.

Final Thoughts

If you aren’t getting as many clients as you need, it’s time that you consider how SEO for wedding photographers can help you. The first step is to get a website, while the second step is to up your SEO game.

Pics and Clicks specializes in wedding photographer SEO. We can help boost your business’s search engine ranking so that you start getting more clients. Request a free consultation to see what we can do to help grow your wedding photography business. 

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